SINCE CHILDHOOD HIS LOVE FOR PHOTOGRAPHY AND VIDEO HAS TAKEN HIM TO MORE THAN 15 COUNTRIES, RECORDING AND DOCUMENTING EVERYTHING HE FOUND, WHILE HE WAS WORKING FOR DIFFERENT BRANDS AND COMPANIES. HIS LATEST WORKS IN NEW YORK, PARIS OR MEXICO HAVE OPENED THE DOORS IN SPAIN TO DIRECTING CAMPAIGNS FOR BRANDS SUCH AS ZARA, LEXUS, ADIDAS OR ESTRELLA GALICIA, AMONG OTHERS. HIS STUDIES IN ADVERTISING HAVE BROUGHT HIM CLOSER TO THE WORLD OF PRODUCTION AND CONTENT MANAGEMENT,BEING ATTRACTED TO EVERYTHING THAT HAS TO DO WITH ADVERTISING AND THE GENERATION OF BRAND CONTENT.